New York Auto Show – First Press Day, Morning


Recognize those letters? Ford is showing their SHO on the Taurus stand. As in years past, the appearance of the Taurus SHO is not that different from the regular Taurus, but, underneath and in the engine compartment, it’s a different story.

By Brendan Moore


I got to the show this morning early, at 7:30. It’s always a crush on the first day, with long queues for press passes and validation.

Except that it wasn’t this year. I was the only one in line for my media pass at 7:30 AM. I walked past the registration point again around 8:30 and there were more press people, but not the usual hordes. The breakfast presentation was well-attended, but free breakfast for bleary-eyed journalists always draws a crowd.

At 9 AM, there was a fair amount of foot traffic between the display stands, but nothing like the amount of people in past years. It is now 10 AM and I am in a media room with a lot of empty seats. In past years, journalists waited a long time for a spot at a table (with an actual chair, by God!) where you could pound out a piece in relative comfort.

So, I have to say that there are fewer automotive journalists here at the show this year. Maybe there is less interest because of the sorry state of the auto industry, maybe it is a consequence of cutbacks at media outlets or maybe just less travel money allocated to journalists by their respective organizations. I assumed there would be less people here this year, but I didn’t assume there would be a drop like I’m observing so far.

The mood here is fairly quiet, with everyone from the manufacturers looking a little beat-up underneath the veneer of smiles. It’s certainly more somber than shows past.

I’m sure it will pick up in a little while – I’ll post again after lunch and I’ll let you know what’s happening then.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Techshake Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at .

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1 Comment

  1. I am also at the show (videographer) and this is spot-on in terms of the mood yesterday. It seems a little more cheerful today, but not by much.

    Oh, well. Have to keep your chin up!

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