Land Rover Officially Prices 2012 Range Rover Evoque

By Carl Malek

Land Rover has unveiled the official pricing on its all new 2012 Range Rover Evoque. The Evoque which is expected to begin arriving at Land Rover dealers later this year, will have prices starting at $43,995 for the five door model, and $44,995 for the Evoque coupe.  This pricing may seem a bit steep, but prospective Evoque customers will be getting a lot of car for their dollar.

The 2012 Range Rover Evoque makes extensive use of lightweight materials in its construction. Some of these materials include a special chassis made out of boron steel, composite fenders, aluminum hood, roof and suspension bits, and a magnesium crossbeam. Along with the exterior, the interior of the Evoque has also been lightened thanks to the use of recycled plastic components. All of this extensive weight shedding helps the Evoque reach a final curb weight of 3,680 lbs, which not only helps its performance numbers but it also allows the Evoque to achieve EPA estimated mileage of 19 MPG city and 28 MPG highway. These numbers are quite impressive for a vehicle of its type, and it should help Land Rover improve its CAFE ratings here in the United States.

Powering the Evoque will be the same 2.0 liter Ecoboost four cylinder that will also see duty in the Ford Explorer and Ford Edge. Good for 240 horsepower, Land Rover claims that it allows the Evoque to reach 60 mph in just 7.1 seconds. A 150 horsepower 2.2 liter diesel engine will also be available for folks wanting a more fuel efficient powerplant, but the diesel will be limited to European markets only. To help put all of this power down on the road, the Evoque will be offered with either a six speed manual gearbox or a six speed automatic transmission.

The 2012 Range Rover Evoque is starting to shape up to be a compelling and exciting entry in the luxury SUV segment. With its bold styling cues, performance, and technology the Evoque should be able to go head to head with the likes of BMW, Audi, and Mercedes while broadening the Land Rover customer base.

Author: Carl Malek

Carl Malek is Techshake’s resident German car fanatic and follower of all things General Motors. Carl first entered the world of automotive journalism as a freelance photographer during his freshman year of college before making the switch to automotive writing several years later. Carl developed an interest in cars at an early age, which helped him overcome the challenges of a learning disability in mathematics. In addition to writing for Techshake community, Carl also contributes to many car forums and enjoys attending automotive events in the Metro Detroit area with his family. Carl’s message for others with learning disorders is to believe in yourself, be persistent, and face all challenges head on.

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