My wife doesn’t know a lot about cars, but she does humor me from time to time when I excitedly share car industry news with her. “Hey, remember the A7 that I tested last summer? They’re going to have an S8 that has the same gorgeous body, but a twin-turbo V8 under the hood. Sweet, right?” “If that makes you happy, then I guess that’s good, dear.” Yet I often find her perspective to be valuable as a second opinion or a gut check when I am evaluating a car. She has very different priorities and a very different perspective on vehicles than I do. I love to drive; she tolerates it. I love performance; she loves fuel economy. I told her that Volkswagen is trying to pitch its 2012 Beetle as more masculine; she said “it’s cute.”
Millions of dollars in market research, engineering, design, all thrown out the window. It’s still a “chick car.”
The World Health Organization released an official announcement yesterday stating that it has discovered significant evidence that links inhalation of diesel fumes with various types of cancers in human beings.
Way back in 2009, I was fortunate to spend a week in the then-new Jaguar XF sedan. The XF broke new stylistic ground for Jaguar, pulling the company out of a rut of quad-headlamp sedan sameness that they’d been in, literally, for decades. Back then, I thought the XF looked awesome and drove even better.
In an announcement released yesterday at Telematics Detroit, INRIX a leading provider of driver services and traffic information revealed that BMW of North America will be utilizing the firm’s premium traffic information software for upcoming advanced connected navigation systems which will be targeted towards the North American market.
How’s this for a crazy notion: Is Chrysler the new Hyundai? The answer, I think, is “no,” but there are some interesting parallels between two automakers who at face value probably could not be any more different. Specifically, I’m referring to the fact that recent Hyundais have been dramatically better than the models that they replaced. Where Hyundai previously sold cars mostly on the strength of its warranty coverage and price, its products are now improved to the point that they occupy positions among the class leaders.